Embraer Private Jets

The Embraer project was a multi-faceted, highly dynamic challenge that helped push our creative team in a short timeframe. As the third largest manufacturer of jets in the world, Embraer is a large corporation covering commercial and executive aviation, defense/security and agricultural aviation. Our task was to create an experience for the executive aviation segment—a concept that would allow the various stakeholders involved in purchasing a private jet two things: one would be a general overview of the jet appropriate for all parties, and the second would be a curated experience tailored specifically for certain stakeholders. The executive, the pilot and the company financing manager each would have personalized views of the site, specific to their needs and desires when researching and ordering a new jet.

My Role: As a creative lead on this project concept, my task was to art direct and conceptualize the experience in tandem with our User Experience lead. Specific focus was paid on researching luxury experiences that were also highly functional due to the unique nature of the different stakeholders involved. While Embraer has a corporate visual styling, we were able to work outside of those guardrails to create a beautiful and immersive digital experience.